• Discomfort is where the magic happens.

    “How much discomfort do we have to overcome on the way to growth?” I wonder sometimes. Recently I cycled up a steep hill in the dark. It wasn’t that long, yet those 15minutes where enough to get me in sweat and my legs to hurt. It became a little ritual to me, to cycle and…


  • What do you wear out hunting?

    What do you wear out hunting? How do you match romantic expectations with every days fashion? – the story about the creation of a hand stitched cashmere hunting jacket.